“Listen to your Customers before someone else does” is something that we are passionate about, it forms the basis of what we do. We provide a cost-effective research service that enable clients to do exactly that.
Business is about customers, getting them and then building profitable relationships with them. These customers could be from your competition so it is essential to listen to all customers, yours and rivals.
Intelligent business decisions should be based on sound business intelligence – your own customers and the feed back from your competitive environment. The current economic climate makes it even more important to keep getting feed back on how your brand is performing. Every business is a brand and every brand has to stay in tip-top condition to be able to respond to changing market conditions. By gathering feedback from your existing customers and from your competitive set you are giving your brand an effective market place work out.
Every New Year brings personal resolutions to get fit, stay in shape and improve overall health. Make 2010 the year that this is extended to your business as well.
It is well established that the best sales force is always going to be your current customers who, in an ideal world, should be recommending your company to everyone they know. Too many customers defect to other suppliers because of perceived indifference to their needs.
How many times have you heard the phrase, “if only you’d asked me what was wrong” when it comes to hearing a customer moved their spending to one of your competitors? It seems strange that companies don’t find out why customers defect, especially when some of those customers may have been long term ones.
Questions=Answers=Relationships =Profit=more business = Profit
You could of course conduct that research yourself and get some good results. You might consider using the services of an independent, objective and experienced company that will be able to help build and carry out a cost-effective research framework.
The obvious benefits are that often customers feel that they should flatter by saying the right thing if approached directly by the client.Rarely is the real picture of a business relationship portrayed and rarely will a customer even begin to suggest what could be changed or what improvements would have kept them spending with you.
Lost customers will often not even want to engage in a discussion as to why they left and you will never get the full picture of what factors contributed to the departure.A third party is often seen as independent are more likely to be given chapter and verse on what is good and bad.There is no embarrassment in telling the truth to third parties .Often a good chat leads to suggestions of other services or products not previously considered that could be extremely profitable.
Competitive Framework
Customer Insight is important but only a part of what our Business Builder Service seeks to deliver.
Your competition is a vital source of market intelligence on where the market is and where it is going and more importantly where your company brand is sitting.
Customer feedback often informs the short-term, competitive monitoring is the long view allowing you to plan and allocate resources to potential new sectors before they become established. A joint programme that looks at both current customers and the competitive framework lets you neatly cover both bases.
Business Builder is a cost-effective service that helps companies to make sure that their brand is in the best possible shape to trade profitably.
Business Builder makes sure that current customers, lost customers and customers from the competitive set are contacted giving you a comprehensive picture of your market place. Flexibility is the main point of this service, any, some or all of the competitive framework can be covered depending upon client needs.
Benefits of the service include -
- Prevent customer defection
- Regain business from Lost Customers
- Early warning mechanism so that issues don’t become problems
- Potential New Product or service intelligence
- Market environment assessment to make sure that you know what your competitors are doing and where the market might be heading.
Please contact us at info@customeyes-research.co.uk with any questions and to ask how we might be able to help your brand and company. We will be glad to talk with you about the particulars of the service.
Please call Angus Grady on 0845 688 5272.
0845 6885272