Winston Churchill once said,”the future is one damn thing after another”
How seriously true and how easy is it to forget?
We spend our time trying to catch up on new trends, we have just got the hang of one thing and, zoom,there’s a new gadget that links your Twitter with your Linkedin and sends messages to everyone who has a vowel in their first name…Its makes for a long day when you are trying to master all this technology.
Technology gets smarter than the speed at which most of us can keep up, we get information richer and time poorer by the end of every week.By the time that I’ve mastered one thing to improve my Google rankings along comes some thing else that knocks me back down.
I am a bit swamped by all this techo lingo and just wonder how savvy we all really are..most companies I know all have a social networking presence and some to be honest over play that presence.How many Tweets do we need to tweet to let our followers know that we need x amount more votes? Do we need to let the world know that we are running a 20% off end of holiday discount club?
It’s all about rankings and footprint and about getting the right people to get to your site and all the rest but we fail if we do not use the technology that we have to find out if technology is actually working for us. Not sure I’ve ever been asked what I think of these various platforms?I’m sure that over use is killing the essence of what is trying to be achieved.
If we are trying to drive contacts to our various sites so that we gain business then it seems that we are having to try harder all the time.The competition for attention is just massive and it gets harder to stand out from the crowd.We are not getting on with delivering what we are constantly letting the world know that we are doing..
Rather than tell people that I can do X,Y or Z, I’ve hit on a revolutionary new approach…I’m going to ask people what they want and then give them it. I see this as a very effective plan for the future, one huge crowd will be muffled by their own noise broadcasting a multitude of services and I’ll be a lone voice simply asking,“what can I do to help to your company”..
Will it work? Who knows but at least I wont have to work out what the next Twitter twist does to my Facebook profile..
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