Big day for England as they take to the pitch,vital that they do convert the expectation into action and a good result.
They really are taking to a field of dreams.Dreams of another world cup glory and to give us something to cheer about.
This made me think of the film,Field of Dreams, and the line in it “Build it and they will come”which many companies have followed to the letter when they have put up their web sites.
The expectation is that huge visitor numbers will descend on the site, by the end of the first week orders will be stacked to the roof,by the following week you are looking at retiring…would be nice but not realistic.
Build it and they might come…
PPC,Pay Per Click, is a powerful tool that helps you to get the numbers visiting your site.It’s a delicate process of key word management,timing and an understanding of how Google works.
We believe that Google is not enough to get you business, your web site is but one part of the marketing mix needed to be used in business development.
Customeyes have PPC which to us means Phoning Prospects & Customers.It works as well.
We are surrounded by references to Social Media, what’s Sociable about it? Very little as we seem to have lost the desire to talk with prospects and customers.Most communication is by in Twitter,Facebook,Linkedin and email.
People buy from people not from keyboards…
If companies picked up the phone and actually had a conversation with a prospect or customer then far more business would be done with less reliance on the web delivering the goods.What happens when your web site is down? Do you close down for the day? Do you wait for it to be back up and hope that a prospect has found you and then has decided to call you? What happens if prospects don’t ever find you on the web?
Customeyes can help you to Tel-E-Market and get results from our version of PPC.
How can we help with Business Development?
- We can use the telephone as an effective tool to research and discover what prospects and customers want from you company
- Help with appointment setting
- Clean up old databases making sure that prospect and customer details are up to date -are you still sending Christmas cards of Christmas emails to people and companies who no longer exist?
- Use Web based surveys(we have our own web based survey tool)to learn more about what customers and competitors think
- Integrate and don’t Separate – Link the phone,web and Social Media to bring you a wider trawl of responses from research
So why do any or some of the above?
It may succeed in doing the following for a start -
- Get you some new customers
- Prevent customer churn and defection to companies that do phone and ask if all is OK
- Introduce customers to services you offer that they didn’t know about
- Win back lost customers – why did they leave you?
- Find out what your competition is up to
- Highlight possible New Product or Service areas
- Get some good PR material for future marketing
Sounds like some good reasons to consider getting in touch with Customeyes Research
It’s easy to Tel-E-Market effectively, its about not getting confused over when to use which variant of PPC – both get results.
Why not give us a call and we can explain how we can help in more detail.Email if you’d rather and we will call you and gladly explain how Customeyes PPC can help you.
0845 6885272