Have seen too many lists recently that attempt to show the best way of approaching telemarketing, the what to do and not what do type approach.All very useful I’m sure.
It’s clear that the most important point has been missed..too many companies run a Telesales campaigns in the name of Telemarketing and are doomed to failure because they are riddled with poor assumptions.There is no problem solving in this equation so any discovery aspects are immediately written off.
A Tel-E-Market approach does not have targets,does not focus on the right moment to sell and does not have to worry about about getting past gatekeepers.
It’s about being able to offer solutions based on a conversation not about trying to “sell”,close or blurt out a load of benefits that may not apply to the person on the end of the phone.
The simple truth is that the phone is a weapon in the wrong hands as it does more damage to your company and it’s reputation than to anyone that you are calling.If anything a poorly run telesales/telemarketing campaign can undo all the good that was preveiously achieved.
Think of what you are trying to achieve way before you get your hands near a phone,it may just save you more than money…
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