Customer Research

Customer Research is part of the marketing mix – Customeyes provide straight forward and affordable customer research by using a variety of approaches…

Mystery customers, Customer Surveys, Competitor Intelligence, Tel-E-Marketing, Focus Groups and … Social Media Monitoring, making sure that what is said about you is tracked across all platforms.

We look at prospects, existing customers, competitors customers and lapsed or lost customers…no one escapes…

Getting asked about how effective Mystery Customers are can sometimes be frustrating.. We help many companies understand the Customer Experience which helps in overall profitability and growth. Simple on this level,good solid customer research and Shopper Marketing. Problem The difficulty is that we don’t provide a standard Mystery Customer response because all clients are different and hence [...]

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  There are so many tools on LinkedIn that its easy to forget just how useful they are. Signals is possibly overlooked as a means of staying up to speed with news stories. This gem is located under the News menu  but can also be accessed from the Home page of LinkedIn. So what does [...]

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LinkedIn – Research tool that delivers.

by admin on December 13, 2011

This little beauty has been around since 2003 and has changed beyond recognition. At first the platform was mainly a recruiters play ground..people up loaded their details and recuiters could find the people they wanted. Not much use as a Social Media platform and no use as marketing tool for customer and competitive research. Ping [...]

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New Twitter Design

by admin on December 9, 2011

Just when you think you know something… The new Twitter homepage is here…some will have it others will get it soon.. The basics are the same but with a few nice tweaks. If you Hover over a Tweet the normal array of Reply Retweet and Favorite comes up along with a new option, Open. Once [...]

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Social Media and Customer Research…

by admin on October 23, 2011

Marketing and Social Media go hand in hand,I would be surprised if anyone would say that it didn’t.It may be said that the combination works better for some than it does for others which has elements of truth. Essentially all companies from whatever sector of what ever size can derive huge benefits form using platforms [...]

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The forgotten customer research question…

by admin on October 18, 2011

Customer experience could be so much better if one simple question were to be asked..customer complaints would be hugely reduced, it would be hard to get it wrong when you know why they are there.. Every time you use a service this should be a fundamental first port of call. If you are switching from one service provider [...]

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Service Recovered..thanks BT

by admin on October 5, 2011

There has been a lot of comment recently on Twitter in particular about customers being left for a long time without their BT service…these comments have not been good on the hole.. customer rage has been at full tilt..search #BTcare on Twitter for a sample…customer complaints have been high As examples of good experiences they [...]

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Lovely weather and the chance to sit outside and have a light lunch with some friends… Cafes, pubs and restaurants are having their own Indian summer as people take advantage of the late summer rush and spend more time and money on having a nice time. This is the time when these outlets can make customers their [...]

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Service Recovery

by admin on September 26, 2011

A nice meal for two on Saturday could easily have led to arguments and bad feeling….not between myself and my wife  but between us and the restaurant. Everything started out well but then after having our drinks delivered things started to fall apart… We were given the wrong starters, not a mix up between our [...]

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Dragons breathe brandsense…

by admin on August 8, 2011

Watching the new series of Dragons Den has forced me to think that little more about branding and how sometimes a good name just isn’t good enough. Last nights episode gave us Love Da Popcorn which looks like a good company with a product that will do well. I hestiated to use the word Brand [...]

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