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info@customeyes-research.co.uk
Customer research to improve customer experience, business performance and profitability
Customer Research is part of the marketing mix – Customeyes provide straight forward and affordable customer research by using a variety of approaches…
Mystery customers, Customer Surveys, Competitor Intelligence, Tel-E-Marketing, Focus Groups and … Social Media Monitoring, making sure that what is said about you is tracked across all platforms.
We look at prospects, existing customers, competitors customers and lapsed or lost customers…no one escapes…
Is the Voice of the Customer,Voc,really a pointless way to spend money? Does it tell companies anything? Having recently read this article I’m beginning to get the feeling that some companies don’t have trust in what their customers are saying.It also makes me wonder if the process of understanding the customer is in itself not [...]
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One thing that I have learnt in nearly 30 years in business is that you have to look after your customers because if you don’t somebody else will! In the ever-automated world that we live in, larger businesses have rightly used technology to help them provide their products and services to their markets, quicker and [...]
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Next week sees the new Mary Portas series Secret Shopper starting on C4,Wednesday 9pm. This will be a must watch because it seeks to show warts and all the lack of customer service that seems normal in this country. Scary Mary gathers the evidence and confronts the chiefs to show them just how bad things [...]
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Rumours of its demise have been greatly exaggerated.. A recent article in B2B Marketing highlighted just how popular the channel still is and that it is et to grow. Recent research shows the main uses for Telemarketing appear to be for “generating new leads” and for booking “sales appointments” closely followed by “lead qualification”. These primary demand generation factors,whilst important,are [...]
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Passengers are very angry at being ignored and not helped…customer care and statisfaction is at an all time low. We all know that the snow has taken it’s toll on us in recent weeks and in particular in the last few days for us Southerners…other areas in the country have been harder hit but it’s [...]
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A great article in the FT on 23rd November -”The Value of Being an Underdog” gives hope to those of us who are up against industry Leviathans. At times all effort seems futile until cracks appear that allow us smaller,leaner outfits to steal an advantage. Steve Jobs once said “why join the navy when you [...]
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Research can reveal some interesting things if you look It is sometimes difficult to see what is in front of you,sometimes even harder to act upon what you’ve seen. It is easier to ignore or sideline issues until we are ready to face them,that normally means we never will really deal with the issue. This can have [...]
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Monday has been a phone day and it’s been surprisingly successfull. No huge global, trans-national or even minor companies have elected to use Customeyes….so far… There has been no major rush that I can detect to browse my web site and discover more about us. The plan was to instigate all contact by phone first [...]
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Listening may force companies to act… Customeyes have always maintained that companies and brands should listen to their customers before someone else does…after all customers have spent their money on your products and services, and you want to hold on to them. At any price? Look what happened to Coca Cola when they didn’t listen to their [...]
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