Knowledge Management

Challenger brands understand marketing…

by admin on December 16, 2010

A great article in the FT on 23rd November  -”The Value of Being an Underdog” gives hope to those of us who are up against industry Leviathans. At times all effort seems futile until cracks appear that allow us smaller,leaner outfits to steal an advantage. Steve Jobs once said “why join the navy when you [...]

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What ever happened to KM?

by admin on June 3, 2010

Knowledge management (KM) comprises a range of strategies and practices used in an organization to identify, create, represent, distribute, and enable adoption of insights and experiences. Such insights and experiences comprise knowledge, either embodied in individuals or embedded in organizational processes or practice The above is taken form Wikipedia and says very clearly what KM [...]

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