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Customer research to improve customer experience, business performance and profitability
One thing that I have learnt in nearly 30 years in business is that you have to look after your customers because if you don’t somebody else will! In the ever-automated world that we live in, larger businesses have rightly used technology to help them provide their products and services to their markets, quicker and [...]
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Rumours of its demise have been greatly exaggerated.. A recent article in B2B Marketing highlighted just how popular the channel still is and that it is et to grow. Recent research shows the main uses for Telemarketing appear to be for “generating new leads” and for booking “sales appointments” closely followed by “lead qualification”. These primary demand generation factors,whilst important,are [...]
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Tel-E-Market to stay ahead What does it cost to run a good Tel-E-Market campaign? A modest amount that is a brilliant return on investment. What does it cost not to run a Tel-E-Market campaign? You could be costing yourself valuable clients and intelligence by not keeping up some regular customer and market place research. Non [...]
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Have seen too many lists recently that attempt to show the best way of approaching telemarketing, the what to do and not what do type approach.All very useful I’m sure. It’s clear that the most important point has been missed..too many companies run a Telesales campaigns in the name of Telemarketing and are doomed to [...]
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Big day for England as they take to the pitch,vital that they do convert the expectation into action and a good result. They really are taking to a field of dreams.Dreams of another world cup glory and to give us something to cheer about. This made me think of the film,Field of Dreams, and the [...]
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