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Customer research to improve customer experience, business performance and profitability
Rumours of its demise have been greatly exaggerated.. A recent article in B2B Marketing highlighted just how popular the channel still is and that it is et to grow. Recent research shows the main uses for Telemarketing appear to be for “generating new leads” and for booking “sales appointments” closely followed by “lead qualification”. These primary demand generation factors,whilst important,are [...]
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Monday has been a phone day and it’s been surprisingly successfull. No huge global, trans-national or even minor companies have elected to use Customeyes….so far… There has been no major rush that I can detect to browse my web site and discover more about us. The plan was to instigate all contact by phone first [...]
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Tel-E-Market to stay ahead What does it cost to run a good Tel-E-Market campaign? A modest amount that is a brilliant return on investment. What does it cost not to run a Tel-E-Market campaign? You could be costing yourself valuable clients and intelligence by not keeping up some regular customer and market place research. Non [...]
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Have seen too many lists recently that attempt to show the best way of approaching telemarketing, the what to do and not what do type approach.All very useful I’m sure. It’s clear that the most important point has been missed..too many companies run a Telesales campaigns in the name of Telemarketing and are doomed to [...]
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Big day for England as they take to the pitch,vital that they do convert the expectation into action and a good result. They really are taking to a field of dreams.Dreams of another world cup glory and to give us something to cheer about. This made me think of the film,Field of Dreams, and the [...]
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The last few weeks has seen the emergence of the bad brief brigade…those lovely people who contact you and ask how much will it cost to do some Telemarketing or to have some focus groups.. Immediately I reach for the Customeyes Research rate card and run my finger down to Telemarketing and calibrate instantly how [...]
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