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Customer research to improve customer experience, business performance and profitability
They probably don’t it just feels like that sometimes doesn’t it? The reason for the question is that this morning I sat open mouthed as a senior figure from a sizeable firm talked about customer research. The emphasis was on his firm …there was no fleeting reference to any of his competitors,he seemed oblivious that they existed..madness. An interesting Powerpoint presentation [...]
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Recently Shopper Marketing has emerged as the new way to understand customers motivators of purchase. It is far more focused on a strategic approach to marketing and less concerned with the short term gains of promotions and trade marketing.The long term is the objective, to increase sales but on a sustained basis. A key plank in the thinking is that [...]
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A great article in the FT on 23rd November -”The Value of Being an Underdog” gives hope to those of us who are up against industry Leviathans. At times all effort seems futile until cracks appear that allow us smaller,leaner outfits to steal an advantage. Steve Jobs once said “why join the navy when you [...]
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Big day for England as they take to the pitch,vital that they do convert the expectation into action and a good result. They really are taking to a field of dreams.Dreams of another world cup glory and to give us something to cheer about. This made me think of the film,Field of Dreams, and the [...]
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Customeyes and their customers.. We do practice what we preach and on a regular basis we make sure that we find out what are clients really think about us. The feed back is always illuminating and often not for the right reasons.Having said that we have never lost a client because we have let them [...]
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