by admin on December 14, 2010
Names are important to any brands success, fruit juice to people. Some names just don’t travel well, this Polish fruit Juice wouldn’t last long on Tesco shelves. Some names are embedded in the customer concious and should never be changed or messed about with.It’s part of the brand personality as is the logo that supports that name. There have been [...]
by admin on September 2, 2010
Why does it pay sometimes to be economical with the truth? Because dealing with some companies forces you to if you want a desired outcome. Take today. I am having huge problems with my ISP and seem to be the only person who can’t stay connected to the web long enough to do anything. Having [...]
by angus on March 10, 2010
Marketing is finally making sense… Having read Stefan Stern’s brilliant article in the FT “Why the marketing team must aim higher” (March 2nd 2010) I realise just how important it is to constantly engage with customers. Marketing has had a turbulent ride in the last few years.The economy has not been friendly, budgets have been [...]
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