It is nearly 25 years since Coca Cola decided to give the world New Coke and a text book example of how not to do marketing by ignoring loyal customers.
Background
In 1985 Coca Cola unveiled New Coke on the world. This was a new sweeter recipe that was to replace the “secret formula” that had been [...]
“Listen to your Customers before someone else does” is something that we are passionate about, it forms the basis of what we do. We provide a cost-effective research service that enable clients to do exactly that.
Business is about customers, getting them and then building profitable relationships with them. These customers could be from your competition [...]
0845 6885272
