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Classic Marketing Mistake

by angus on January 29, 2010

It is nearly 25 years since Coca Cola decided to give the world New Coke and a text book example of how not to do marketing by ignoring loyal customers. Background In 1985 Coca Cola unveiled New Coke on the world. This was a new sweeter recipe that was to replace the “secret formula” that [...]

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Business Builder – Our New Service

by admin on January 15, 2010

“Listen to your Customers before someone else does” is something that we are passionate about, it forms the basis of what we do. We provide a cost-effective research service that enable clients to do exactly that. Business is about customers, getting them and then building profitable relationships with them. These customers could be from your [...]

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