firmsofendearment

Marketing – the next frontier…

by angus on March 10, 2010

Marketing is finally making sense… Having read Stefan Stern’s brilliant article in the FT “Why the marketing team must aim higher” (March 2nd 2010) I realise just how important it is to constantly engage with customers. Marketing has had a turbulent ride in the last few years.The economy has not been friendly, budgets have been [...]

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