loyalcustomers

Keep them coming back..brand advocates eat more…

by admin on September 30, 2011

Lovely weather and the chance to sit outside and have a light lunch with some friends… Cafes, pubs and restaurants are having their own Indian summer as people take advantage of the late summer rush and spend more time and money on having a nice time. This is the time when these outlets can make customers their [...]

{ 0 comments }

9 to 5 doesn’t work in Social Media..

by admin on August 16, 2011

Dolly Parton’s 9 to 5 has a great chrous.. It’s all takin’  and no givin’ They just use your mind And they never give you credit…it’s enough to drive you Crazy if you let it….. The point? Customers praise and criticise companies constantly,every day at any time day or night… Company policy for many sectors [...]

{ 0 comments }

Voice of the Customer

by admin on June 1, 2011

Is the Voice of the Customer,Voc,really a pointless way to spend money? Does it tell companies anything? Having recently read this article I’m beginning to get the feeling that some companies don’t have trust in what their customers are saying.It also makes me wonder if the process of understanding the customer is in itself not [...]

{ 1 comment }

Names count…so don’t mess with them

by admin on December 14, 2010

Names are important to any brands success, fruit juice to people. Some names just don’t travel well, this Polish fruit Juice wouldn’t last long on Tesco shelves. Some names are embedded in the customer concious and should never be changed or messed about with.It’s part of the brand personality as is the logo that supports that name. There have been [...]

{ 0 comments }

Customer fibs that get action

by admin on September 2, 2010

Why does it pay sometimes to be economical with the truth? Because dealing with some companies forces you to if you want a desired outcome. Take today. I am having huge problems with my ISP and seem to be the only person who can’t stay connected to the web long enough to do anything. Having [...]

{ 0 comments }

Marketing – the next frontier…

by angus on March 10, 2010

Marketing is finally making sense… Having read Stefan Stern’s brilliant article in the FT “Why the marketing team must aim higher” (March 2nd 2010) I realise just how important it is to constantly engage with customers. Marketing has had a turbulent ride in the last few years.The economy has not been friendly, budgets have been [...]

{ 0 comments }