Future inperfect...

Winston Churchill once said,”the future is one damn thing after another”

How seriously true and how easy is it to forget?

We spend our time trying to catch up on new trends, we have just got the hang of one thing and, zoom,there’s a new gadget that links your Twitter with your Linkedin and sends messages to [...]

Classic Marketing Mistake

It is nearly 25 years since Coca Cola decided to give the world New Coke and a text book example of how not to do marketing by ignoring loyal customers.

Background

In 1985 Coca Cola unveiled New Coke on the world. This was a new sweeter recipe that was to replace the “secret formula” that had been [...]