marketing

Customer choice …not with Tesco

by admin on August 22, 2011

Tesco seem to think that Berkhamsted is a town of single person households.It is not…there are more families in the town,its a fact,you only have to look at the number of schools to confirm it. Tesco deny consumers a choice in Berkhamsted by dictating what they can or can not purchase. A six pack of [...]

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Dragons breathe brandsense…

by admin on August 8, 2011

Watching the new series of Dragons Den has forced me to think that little more about branding and how sometimes a good name just isn’t good enough. Last nights episode gave us Love Da Popcorn which looks like a good company with a product that will do well. I hestiated to use the word Brand [...]

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Hidden in Plain View

by admin on December 1, 2010

Research can reveal some interesting things if you look It is sometimes difficult to see what is in front of you,sometimes even harder to act upon what you’ve seen. It is easier to ignore or sideline issues until we are ready to face them,that normally means we never will really deal with the issue. This can have [...]

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Future imperfect…

by admin on June 1, 2010

Winston Churchill once said,”the future is one damn thing after another” How seriously true and how easy is it to forget? We spend our time trying to catch up on new trends, we have just got the hang of one thing and, zoom,there’s a new gadget that links your Twitter with your Linkedin and sends [...]

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Classic Marketing Mistake

by angus on January 29, 2010

It is nearly 25 years since Coca Cola decided to give the world New Coke and a text book example of how not to do marketing by ignoring loyal customers. Background In 1985 Coca Cola unveiled New Coke on the world. This was a new sweeter recipe that was to replace the “secret formula” that [...]

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