telemarketing

Telemarketing still a powerful tool

by admin on January 6, 2011

Rumours of its demise have been greatly exaggerated.. A recent article in B2B Marketing highlighted just how popular the channel still is and that it is et to grow. Recent research shows the main uses for Telemarketing appear to be for “generating new leads” and for booking “sales appointments” closely followed by “lead qualification”. These primary demand generation factors,whilst important,are [...]

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Tel-E-Market to save clients

by admin on August 9, 2010

Tel-E-Market to stay ahead What does it cost to run a good Tel-E-Market campaign? A modest amount that is a brilliant return on investment. What does it cost not to run a Tel-E-Market campaign? You could be costing yourself valuable clients and intelligence by not keeping up some regular customer and market place research. Non [...]

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Non briefs lead to poor proposals…

by admin on June 8, 2010

The last few weeks has seen the emergence of the bad brief brigade…those lovely people who contact you and ask how much will it cost to do some Telemarketing or to have some focus groups.. Immediately I reach for the Customeyes Research rate card and run my finger down to Telemarketing and calibrate instantly how [...]

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