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LinkedIn – Research tool that delivers.

by admin on December 13, 2011

This little beauty has been around since 2003 and has changed beyond recognition. At first the platform was mainly a recruiters play ground..people up loaded their details and recuiters could find the people they wanted. Not much use as a Social Media platform and no use as marketing tool for customer and competitive research. Ping [...]

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New Twitter Design

by admin on December 9, 2011

Just when you think you know something… The new Twitter homepage is here…some will have it others will get it soon.. The basics are the same but with a few nice tweaks. If you Hover over a Tweet the normal array of Reply Retweet and Favorite comes up along with a new option, Open. Once [...]

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Twitter Favorites..Do you do it?

by admin on November 25, 2011

  The New Activity feature on Twitter is proving to be a hit with everyone I speak with at the moment. Previously using the Favorite button was something that you may have done to bookmark a tweet that looked like it had an intersting link in it or if you were rushed and thought I’ll [...]

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Social Media and Customer Research…

by admin on October 23, 2011

Marketing and Social Media go hand in hand,I would be surprised if anyone would say that it didn’t.It may be said that the combination works better for some than it does for others which has elements of truth. Essentially all companies from whatever sector of what ever size can derive huge benefits form using platforms [...]

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Keep them coming back..brand advocates eat more…

by admin on September 30, 2011

Lovely weather and the chance to sit outside and have a light lunch with some friends… Cafes, pubs and restaurants are having their own Indian summer as people take advantage of the late summer rush and spend more time and money on having a nice time. This is the time when these outlets can make customers their [...]

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Customer choice …not with Tesco

by admin on August 22, 2011

Tesco seem to think that Berkhamsted is a town of single person households.It is not…there are more families in the town,its a fact,you only have to look at the number of schools to confirm it. Tesco deny consumers a choice in Berkhamsted by dictating what they can or can not purchase. A six pack of [...]

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Future imperfect…

by admin on June 1, 2010

Winston Churchill once said,”the future is one damn thing after another” How seriously true and how easy is it to forget? We spend our time trying to catch up on new trends, we have just got the hang of one thing and, zoom,there’s a new gadget that links your Twitter with your Linkedin and sends [...]

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