Competitor and Market Intelligence
Lets face it we all do research, looking at prices, product features, which restaurant is best…we do it all the time
What we don’t do so well is look at our own market and see what’s going on..fact
Did you investigate who does what you do in your area?
When did you last get some customer feedback?
♦ Why Monitor competitors? Because its better to understand and counter a competitor than be over taken by them..make sense?
Firstly it helps to Future Proof your company
Competitive short sightedness can actually render a business extinct…Fact..Look at Clinton Cards, Kodak..even the big players get caught out…
Consider this…your competition will be watching you…do a better job tracking them…
- Your Company is better off for knowing more – fact
- M.O.T -Market Opportunities Template will help with New Business and Competitor Intelligence
- Unconventional rivals are dangerous and need to seen as early as possible – Clinton Cards would have liked to have seen Moonpig a lot earlier
- Assess Customer Service – you only think you’re better – find out
- Interrogate rivals web sites and test response times
- Continuous SWOT analysis
- Predict competitor moves
- Same Better Wow matrix - exploit weakness and build on strengths – Gap Analysis of where you need to be
- Enhance your Social Media strategy by studying theirs..
If you went out of business at 5.30 tonight where would your customers go at 9.30 in the morning?
Don’t know? Find out…
Stay ahead of the competition with regular health checks, in particular M.O.T – Market Opportunities Template
For more information please contact us to see how we can help.