Often combinations of Mystery Shopping / calls and Tel-E-Marketing / Research reveal issues that need to be explored in more depth and with key customers or stakeholders.
This is especially true if an organisation has experienced change or is planning expansion.
This method of contact with consumers and stakeholders allows companies to also -
- test new ideas and proposed formats
- obtain feedback that would normally not be captured
- tap into feelings before they become issues
- discover customer motivators,what do Resistors,Acceptors and Generators think?
- assess staff training and satisfaction and address motivational issues
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