Mystery Customers

“Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.”
Ross Perot

Customeyes believe that research needn’t be over complicated and one of the best ways of taking the business temperature of any business and the market is to use Mystery Customers.

Projects can include amongst others the following:

• Mystery visits to retail, hospitality , leisure , business or local government outlets
• Mystery phone calls
• Web site testing

To avoid losing customers make sure that you have really understood what the service delivery process is like and what customers honestly think about your product/services. It is too easy to be caught up in day to day issues and neglect the basics.

Mystery Customers provide a valuable business intelligence service providing:

• An early warning system – flagging issues before they have a financial impact on the business
• Customer feedback at the point of service delivery
• Insight into what improvements might be made to offer a competitive point of difference
• Competitor Intelligence - what are they doing differently or better?
• Cost effective part of the marketing mix