Why use Mystery customers?

Good business is about making sure that the customer journey is an enjoybale one and that the customer experience is so good that they come back and tell others just how good you are..

Research needn’t be over complicated and one of the best ways of taking the business temperature of any business and the market is to use Mystery Customers.

Projects can include amongst others the following:

  • Mystery visits to retail, hospitality , leisure , business or local government outlets
  • Mystery phone calls
  • Web site testing

To avoid losing customers make sure that you have really understood what the service delivery process is like and what customers honestly think about your product/services. It is too easy to be caught up in day to day issues and neglect the basics.

Mystery Customers provide a valuable business intelligence service providing:

  • An early warning system – flagging issues before they have a financial impact on the business
  • Customer feedback at the point of service delivery
  • Insight into what improvements might be made to offer a competitive point of difference
  • Competitor Intelligence – what are they doing differently or better?
  • Cost effective part of the marketing mix