Customer research to improve customer experience, business performance
and profitability

Shoe Review May 2011

Sector overview - all outlets


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Some interesting individual Retailer reports make up this table.

What is interesting is that all retailers have been able to attract the customers in, First Impressions have all been positive.

Overall Staff and Last Impressions have been fairly mid range.

The two areas for concern in this months review are Customer service and Customer Confidence.

Customer Confidence not scoring highly on the composite results but on individual results there are  wide differences.

Both are below average for this sector review and clearly need some attention from the retailers concerned.

4 Retailers were surveyed over early May.Follow on surveys will include more Real Time responses from our new on the spot service.

May 2011 Survey

1.Clarks

2.Barratts

3.Shoe Zone

4.Stead&Simpson

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